Uncle Tobys Essay - 4956 Words

Understanding marketing system The world is rapidly developing in most aspects of human life. In the aspect of economy, companies or firms nowadays pursue global plans so as to introduce and develop their products as well as their services in other countries, instead of only focusing on business in their nation. However, the companies’ success depends not only on their own activities but also other factors from outside. Therefore, people have widely adopted marketing systems as a tool to obtain their goals. Some interesting articles and books address this issue. Layton, a professor of marketing at the University of New South Wale in Australia, in his articles â€Å"Marketing Systems: A Core Macromarketing Concept† in 2007, examines the†¦show more content†¦Therefore, marketing system is a network of customers and organization that produce product in the way of economic exchange. For instance, Wilkie and Moore (1999), in panel A: Tiffany breakfast items have complex network from the start to coffee, and breakfast pastry. In this panel shows the complication of coffee produce which start from farmer grow coffee leave, transport to the manufacturing to produce coffee and then enter to the market and become Tiffany coffee. In this example, economic exchange was happen in each stage of activities such as growing coffee bean, transport; enter market and taxes GST, seller and buyers. In the article in 2009, Layton (2009) focuses more on the interaction between the marketing systems with the economic growth and quality of life. The writer argues that the changes of marketing systems can effectively or ineffectively affect the development of economy or the well-being of society. In addition, the author maintains that the marketing systems founds in multilayered, multiagent and developed economies. Moreover, the division of labor and specialization, institutions and social matrix are factors which strongly impact economic outcomes. In the paper of Dixon and Wilkinson (1982), the authors argue that marketing is a kind of exchange mechanism that results from buyers and sellers actions to satisfy their requirements. Furthermore, each person plays one or more specific roles of different social systems in whichShow MoreRelatedAnalysis Of The Movie The Song Of The South 2357 Words   |  10 Pages Song of the South is a movie based off of â€Å"Uncle Remus† a book about the stories of Br’er Rabbit. In the book, Brer Rabbit has many encounters with Br’er Fox and Br’er Bear. The stories about Brer Rabbit include The Tar Baby, Brer Rabbit Earns a dollar per minute, and Br’er Rabbit’s Laughin Place.Then in 1946 Walt Disney made a movie based on the book. The movie has many songs that have an uplifting feeling to them like Zip-a-Dee-Doo-Dah, Everyone’s got a Laughin Place, and How Do You Do. SomeRead MoreSummary Of Laurence Sternes Tristram Shandy1037 Words   |  5 PagesTristram Shandy. The following articles/books/chapters in books look in depth at how Sterne satirises the patriarchy through his depiction of the Shandy men. I will be looking directly at how Sterne portrays the Shandy men — namely Tristram, his uncle Toby and his father Walter — and how they represent different aspects of the patriarchy. Homunculus Economicus : Laurence Sternes Labour Theory of Literary Value   University of Toronto Press — Scott R. MacKenzie This scholarly essay aims to argueRead MoreAnalysis Of Tobias Wolff s This Boy s Life 1863 Words   |  8 Pagesabuse Toby endured throughout his adolescence. Toby spent the majority of his juvenile years wandering around the United States as his divorced mother struggled to find employment and deprived her son of any affection. Eventually, Toby’s mother Rosemary met a man named Dwight who promised her and her son a better life. Rosemary makes the decision to move Toby to Chinook, Washington with Dwight in an attempt to evaluate a new living situation. After only a few days of living with Dwight, Toby is alreadyRead MoreWhy No One Truly Loves Olivia? Essay1552 Words   |  7 PagesOlivia tragically just lost her brother and father, therefore she is in a state of emotional vulnerability. Her uncle Sir Andrew describes her states with, â€Å"What a plague means my niece to take the death of her brother thus† (Act 1 Sc. 3 Pg. 15). Hence Olivia is in such a susceptible state, the male characters decide that it is their time to prey upon poor Olivia. Her uncle, Sir Toby decides to send his friend Sir Andrew to comfort her and Orsino sends a representative, Viola, to woo Olivia. OrsinoRead MoreWays in Which Shakespeare Entertains His Audience in Twelfth Night1295 Words   |  6 Pages the play, that of entertainment and comic characters. This is illustrated to some extent through Sir Toby Belch; a clever character who enjoys playing tricks on people such as Sir Andrew Aguecheek and Malvolio who are less intelligent or more unaware of their humorous characteristics. One of the most entertaining scenes in the play is the one in which Sir Toby and Maria trick Malvolio into thinking that Olivia is in love with him. They forge a love- letter to MalvolioRead MoreTwelfth Night by Trevor Nunn (Screen Play)1687 Words   |  7 Pages(music by Shaun Davey, words by William Shakespeare, sung by Bens Kinsley) Main Characters: Helena Bonham Carter (Olivia), Richard E. Grant (Sir Andrew Aguecheek), Nigel Hawthorne (Malvolio), Ben Kingsley (Feste), Mel Smith (Sir Toby Belch), Imelda Staunton (Maria), Toby Stephens (Orsino), Imogen Stubbs (Viola) and Stephen Mackintosh (Sebastian). â€Å"Twelfth Night is an amusing and entertaining comedy of romance and gender confusion which creates a love triangle out of mistaken sexual identities.Read MoreCereal Marketing Plan Essay1382 Words   |  6 Pagesmost notable opportunity is that it is the first cereal which is especially served for the teenagers at the ages of 13 years to 19 years. Competitor analysis OMG Active Cereal has two major competitors- Uncle Tobys and Kellogg’s. Accounting to an online research statistics in 2011, Uncle Tobys Oats came out on top of the competition, winning the most satisfied customers. Other brands like Kellogg’s Coco Pops and Kellogg’s Crunchy Nut are also popular. Target Market Our marketing department concludedRead MoreTwelfth Night Character Analysis1739 Words   |  7 Pagesfascinates Orsino and hes convincing himself that if she doesnt agree to marry him he might die. As for Sir Andrew, he knows deep down that he doesnt have a chance to be with Olivia, he only chooses to stay after Toby convinces him to try and win her over. In act 2 scene 5 Sir Toby, Sir Andrew, and Maria tricked Malvolio into believing that Olivia was in love with him. Once Malvolio found the letter that Olivia wrote he began to plan his future with her. As he imagines his future with her heRead MoreSpecial K1344 Words   |  6 Pages cereals for: children – with high energy and protein – traditional cornflakes – fruited – oats There are 6 different types of cereal brand: Kellogg’s, Uncle Tobys, Sanitarium, Home Brand, Nestle and Vogel’s Assumptions: Kellogg’s occupies approximately 45% of the shelf Uncle Tobys occupies approximately 30% of the shelf Sanitarium occupies approximately 13% of the shelf Home Brand occupies approximately 5% of the shelf Nestle occupiesRead MoreFunction of Disguise in Twelfth Night by William Shakespeare Essay994 Words   |  4 Pagesthou art a wickedness. This is not the only way in which disguise is used in Twelfth Night, it is also used to create comedy. The Lady Olivias uncle Sir Toby Belch is always being foolish with his friends: Sir Andrew Aguecheek and Maria, the maid. Malvolio, Olivias steward is forever telling them to stop fooling about and Toby, Andrew and Maria take their revenge by playing a trick on him. Maria disguises her handwriting as Olivias as their handwriting is very similar:

Night, A Dark, Silent Time Where All Faith Is Lost

Night is a dark, silent time where all faith is lost. Night, a Holocaust memoir by Elie Wiesel is a tragic recollection of Elie’s Holocaust experience. Eliezer Wiesel, a young Jewish boy from the Transylvania region of Hungary, lives an average life until one fateful day, when he and his family are rounded up and sent to the notorious concentration camp, Auschwitz. Soon after, he loses his mother and two sisters within hours, and he himself comes two steps away from death. After a miserable first night that causes him to question everything about his life and how he lives, he goes through the next year living in harrowing conditions and witnessing numerous atrocities. This terrible time in his life makes him question his faith, and he begins to lose it, constantly questioning Where is God? How could he let something like this happen? Wiesel loses his faith temporarily throughout Night, no longer believing in humankind, God, and himself. Elie’s Holocaust experience was t ragic, and caused him to struggle with his faith in humankind. Elie’s troubles started immediately upon arrival, as his sisters and mother were killed within hours of arriving at Auschwitz, and he and his father came two steps away from death. These appalling events made him wonder how people could commit such heinous deeds without second thought. These events lead to a tragic first night, where he wonders if he will ever be the same again: Never shall I forget that night, the first night in camp, thatShow MoreRelatedNight by Elie Wiesel and A Spring Morning by Ida Fink692 Words   |  3 PagesDehumanization With an overwhelming amount of power, humanity becomes lost in the desire to control. In the novel Night by Elie Wiesel and the connection â€Å"A Spring Morning† by Ida Fink, both authors demonstrate a common theme of dehumanization by using literary devices such as: specific diction, symbolism and tone. Throughout the novel and connection, specific diction is used to express the hatred the Germans felt towards the Jewish during the Holocaust. In the connection â€Å"A Spring Morning†, theRead More`` Night `` By Elie Wiesel1341 Words   |  6 Pagesmemoir â€Å"Night,† written by Elie Wiesel describes the brutality Wiesel experienced during the Holocaust, and how life changing it was. Although some may believe the memoir written by Elie Wiesel was titled â€Å"Night† because he was forced to leave his home during the night, Wiesel illustrates Jews losing hope, faith, and happiness through the symbol of Night, to prove that the memoir was titled â€Å"Night† to symbolize the darkness the holocaust created. The first darkness that the word â€Å"Night,† symbolizedRead More Loss of Faith and Religion in Ellie Wiesel’s Night Essay1737 Words   |  7 Pagesmurdered; there was one murder, six million times.† The Holocaust is one of the most horrific events in the history of mankind, consisting of the genocide of Jews, homosexuals, gypsies, mentally handicapped and many others during World War II. Adolf Hitler was the leader of Nazi Germany, and his army of Nazis and SS troops carried out the terrible proceedings of the Holocaust. Elie Wiesel is a Jewish survivor of the Nazi death camps, and suffers a relentless â€Å"night† of terror and torture in which humansRead MoreLoss of Faith and Religion in Ellie Wiesel’s Night1386 Words   |  6 Pagesmurdered; there was on murder, six million times.† The Holocaust is one of the most horrific events in the history of mankind, consisting of the genocide of Jews, homosexuals, gypsies, mentally handicappe d and many others during World War 2. Adolf Hitler was the leader of Nazi Germany, and his army of Nazis and SS troops carried out the terrible proceedings of the Holocaust. Elie Wiesel is a Jewish survivor of the Nazi death camps, and suffers a relentless â€Å"night† of terror and torture in which humansRead MoreI Agree With Aarvik s Comment1642 Words   |  7 Pagesidentities is that everything we have willingly (and unwillingly) experienced has shaped us into who we are. Our identities are the results of choices made in the past. Some examples in works we have read in the past are Jean Valjean, Javert, and almost all of the characters in Les Miserables. Spending the majority of their lives in the galleys fundamentally shaped who they became later on: Javert who allowed for no exceptions and lived by the law and justice, and Jean Valjean who learned how to love andRead MoreAn Analysis Of Elie Wiesel s The Jewish Scriptures 1219 Words   |  5 Pagesbranch of the holy texts. Going against his father’s word, he dives into the water, swimming into depths uncharted by all Sighet boys his age. One day, in his search for intellect, Wiesel met a man, worn by age, and wised by life. Moishe the Beadle he said he went by. The two shared a special passion for Kabballah. Upon meeting the Beadle, Elie began to extend his learning. Time progressed until Moishe the Beadle vanished with no word. Days later he came back in a state quite unexplainably poor.Read MoreNight, By Eliezer Wiesel1585 Words   |  7 Pagesbook Night, by Eliezer Wiesel. One of the major themes from the book includes the protagonist, and author of his memoire, Elie Wiesel’s ever changing relationship with God. An example of this is when Moche the Beadle asked Elie an important question that would change his life forever, as the basis of his passion and aptitude for studying the ancient texts and teachings of Judaism, â€Å"When Moche the Beadle asked Elie why he prayed, Eli e couldn t think of an answer that truly described  his faith, andRead MoreSilence, By Elie Wiesel1799 Words   |  8 PagesIn Night by Elie Wiesel, silence is a reoccurring theme that represents many aspects of Wiesel’s struggle during the most coldblooded massacre in the history of the world. Although silence may seem unimportant, Wiesel’s remarks about this theme symbolizes far more. He believes it is silence that allows the Nazis to takeover and begin the slaughtering. Wiesel emphasizes that silence is the only appropriate response to the Holocaust because the events that took place at Auschwitz have caused languageRead MoreAnalysis Of Bless Me, Ultima 1618 Words   |  7 Pages Bless me Ultima Lap Syeda Ahmed Prompt 4 Mr. Amoroso pr3 September 27 2016 . Death in one’s life time is unavoidable. In a way those effected by death, die themselves but ultimately shed that part of their life to grow a new stronger and wiser layer in its place. Rudolfo Anaya shows this perfectly in his novel Bless Me, Ultima, with the use of his character Antonio. Anaya uses death as a catalyst to the solution for Antonio’s frustrations on religion. Each death showing significances to theRead MoreEssay about Night by Elie Wiesel and The Hiding Place by Corrie ten Boom1728 Words   |  7 Pages Between Night by Elie Wiesel and The Hiding Place by Corrie ten Boom, comradeship, faith, strength, and people of visions are crucial to the survival of principle characters. Ironically, in both stories there is a foreseen future, that both seemed to be ignored. Before the Great War begins affecting the Wiesel’s and ten Boom’s lives, both families experience a premonition of a dark future ahead of them. Ironically, neither family chooses to listen to these signs. In the novel Night, there are

History of Country Music Free Essays

Velvet Stalnaker UNV 104 January 7, 2012 Professor Salcido History of Southern Music Southern music is now called country music and is popular in many different places. It is for people from all walks of life. But, when we look at country music today and from years ago is it the same? , When did it become popular? and , How has the music changed over the years? Southern music known today as country music became popular in the 1920’s. We will write a custom essay sample on History of Country Music or any similar topic only for you Order Now This was music that was based on folk music of cowboys in the southeast (Collins English Dictionary, 2003). In most of the early music the artist played stringed instruments like fiddles, guitars, banjos and some were even playing harmonicas. When this type of music started some people called it â€Å"hillbilly music† (Tower, 2000). Country music is in my opinion soothing and tells a story. Immigrants came to this world over 300 years ago playing and listening to what they called old world music. Most of the people that were playing this music were playing banjos and guitars. Southern music is still used today in churches all over the world it is called southern gospel. This type of music is used in funerals and also celebrations all over the world. Most people think this type of music is all about people crying about their lives. Many southern country songs tell stories about the singer. Southern music is used today in some schools and churches on a daily basis. Some government groups in the United States also use songs with southern background. â€Å"The south is the cradle of American music. †3 This can be seen through many types of music. Southern music is used in movies. Southern influence help to make popular songs like â€Å"Sweet Home Alabama†, â€Å"Free bird†, and â€Å"Still in Saigon† favorites among many different types of people today. Even though southern music is for hillbillies, southern music is very influential because southern music from the past is still used in lives today and southern music started many famous songs still used today. This is why southern music is not just for hillbillies. Reference Page 1- http://www. urbandictionary. com 2- http://www. wbir. com by Dave Paulson â€Å"The Tennessean† Who listens to Country music? 3- http:www. credoreference. com. library. gcu. edu:2048/entry/abcarcsouth/music Here is the section of the style guide that might help you with your citations. Source Citations All quotations, paraphrases, and summaries must be referenced. Only common knowledge does not need to be cited. When in doubt, cite the material. This is an issue of plagiarism; please reference GCU’s policy on Plagiarism in the University Policy Handbook. In-text citations should note the author(s) and the publication date for a paraphrase. For a direct quotation, citations should include author(s), date, and page number. See the following examples: â€Å"Ethics examines moral values and the standards of ethical behavior† (Ornstein Levine, 2008, p. 162). Ornstein and Levine (2008) expressed their concern with NCLB and its effect on public education. Reference Examples: Books Book by a Single Author Author, A. A. (Year). Book title: Subtitle after colon. Location, State Abbreviation: Publisher. [Some publication locations do not require a state abbreviation or country. ] Daresh, J. C. (2004). Beginning the assistant principalship: A practical guide for new School administrators. Thousand Oaks, CA: Corwin. Book by More than One Author Author, A. A. , Author, B. B. , Author, C. C. (Year). Book title: Subtitle after colon. Location, State Abbreviation: Publisher. Black, J. A. , English, F. W. (1986). What they don’t tell you in schools of education about school administration. Lancaster, PA: Technomic. Hartzell, G. , Williams, R. , Nelson, K. (1995). New voices in the field: The work lives of first-year assistant principals. Thousand Oaks, CA: Corwin. Edited Book Author, A. A. (Ed. ). (Year). Book title: Subtitle after colon. Location, State Abbreviation: Publisher. Feldman, P. R. (Ed. ). (1997). British women poets of the romantic era. Baltimore: Johns Hopkins University. Article or Chapter in an Edited Book Author, A. A. , Author, B. B. (Year). Chapter or article title. In A. A. Editor B. B. Editor (Eds. ), Book title: Subtitle after colon (pp. page numbers). Location, State Abbreviation: Publisher. Grabe, W. , Stoller, F. L. (2001). Reading for academic purposes: Guidelines for the ESL/EFL teacher. In M. Celce-Murcia (Ed. ), Teaching English as a second or foreign language (3rd ed. ) (pp. 187-203). Boston: Heinle Heinle. Multiple Editions of a Book Author, A. A. (Year). Book title: Subtitle after colon (2nd ed. . Location, State Abbreviation: Publisher. Parker, F. , Riley, K. (2004). Linguistics for non-linguists: A primer with exercises (4th ed. ). Boston: Allyn Bacon. Book by an Organization Organization Name. (Year). Book title: Subtitle after colon. Location, State Abbreviation: Publisher. American Psychological Association. (2001). Publication manual of the American Psychological Association (5th ed. ). Washington, DC: Author. [Here, the organization is both the publisher and the author, so the word â€Å"Author† is noted in place of the publisher’s name. Reference Examples: Periodicals Article in a Journal Author, A. A. (Year). Title of article. Journal Title, Volume(Issue), Page numbers. Chappuis, S. , Stiggins, R. (2002). Classroom assessment for learning. Educational Leadership, 60, 40-43. Arnold, J. B. , Dodge, H. W. (1994). Room for all. The American School Board Journal, 181(10), 22-26. [The issue number is in parentheses; no space between the volume and issue. ] Article in a Popular Magazine Author, A. A. (Year, Month Day). Article title. Magazine Title, Volume(Issue), Page numbers. Mehta, P. B. (1998, June 6). Exploding myths. New Republic, 290(25), 17-19. Article in a Newspaper Author, A. A. (Year, Month Day). Article title. Newspaper Title, Page numbers. Schwartz, J. (1993, September 30). Obesity affects economic, social status. Washington Post, pp. A1, A4. Online Periodical Article Author, A. A. , Author, B. B. , Author, C. C. (Year). Title of article. Periodical Title, Volume(Issue), Page numbers. Retrieved Month Day, Year, from URL Smith, B. M. (2004, June). What will you do on summer vacation? Phi Delta Kappan, 85(10), 722. Retrieved August 18, 2004, from http://www. pdkintl. org/kappan/k0406smi. htm Reference Examples: Electronic Resources Document from University or Government Program Web Site Author, A. A. , Author, B. B. , Author, C. C. (Year). Title of web site. Retrieved Month Day, Year, from Organization Name, Specific Web Page: URL Woodford, R. (n. d. ). Successful practices for students with disabilities. Retrieved August 24, 2004, from US Department of Education, Improve Student Performance: http://www. ed. gov/teachers/how/tools/initiative/summerworkshop/lincolncounty/edlite-slide001. tml Stand-Alone Document Author, A. A. , Author, B. B. , Author, C. C. (Year). Title of Web site. Retrieved Month Day, Year, from URL Black, C. (2011). Women and addiction: From Betty Ford to Amy Winehouse. Retrieved July 27, 2011, from http://www. psychologytoday. com/blog/the-many-faces-addiction/201107/women-and-addiction-betty-ford-amy-winehouse Stand-Alone Document, No Author or Date Title of page. (n. d. ). Retrieved Month Day, Year, from URL USA swimming. (n. d. ). Retrieved August 24, 2004, from http://www. usaswimming. org/usasweb/DesktopDefault. aspx How to cite History of Country Music, Papers

Intellectual Property and Shrinkwrap Licenses MyAssignmenthelp.com

Question: Disucss about the Intellectual Property and Shrinkwrap Licenses. Answer: Introduction The organization and the public, in general, are getting threatened by the issue of intellectual property. The issue is becoming a threat at a huge cost to the economy of U.S. The organizations in the country are trying to stem the overall loss from this before any value lost to the economy and further harm the security of the country. The country mainly saves the rights associated with IP via patents, copyrights, and trademarks. The concept of a patent is saved by the Patent Act formed in 1952 (Cornish et al., 2013). The trademark act protected the issues related to trademark act in 1946 and the end, copyrights cat, are saved by the Patent Act of 1952. The report will discuss in detail about the article based on U.S Supreme court ruling related to the dispute between the Apple iPhone design and Samsung. It is important to note here that the US also saves another kind of issue related to intellectual property known as trade secrets (Kim et al., 2011). The issues related trade secret are avoided by state laws. However, there is certain federal protection with the help of Economic Espionage Act of the year 1996 along with the Theft of Trade Secrets Clarification Act formed in the year 2012 (Bently Sherman, 2014). Recently the Supreme Court of USA passed the judgment for Samsung in the conflict on the damages associated with the design of Apple's iPhone (Balakrishnan, 2016). The ruling says that the company does not has any liability to pay a huge amount of $399 million to a later company which was passed by the lower court previously (Kim, 2012). The figure asked shows the overall profits from the eleven products models. The issue started in the year 2011; when the company like Apple went on to sue Samsung because it copied different features of the design of its present devices and other features like grid presentation of apps. The lower courts passed judgment for Apple under the act of design patent infringement (Balakrishnan, 2016). The penalty was related to the basic federal law which goes on to say that the party which copied and used the design patented by other company to any specific article of producer stands liable to the level of the complete profit (Bau, 2013). The company also c ountered that the overall penalty is highly incorrect. Particularly, as per Samsung, Apple has no right to the total profit from the complete phone. However, only some amount of profit can be shared under such situation. The Supreme Court agreed to the logic and found the whole point presented by Apple very narrow (Kim et al., 2011). Pros and cons of the main point There is obviously a positive side of the coin which means that are some pros to save the rights related to intellectual property. Like for instance, things like a trademark, patent, and copyrights, these all features give the business extra benefits on competition. Features like trademark permit the company to build the brand and also be able to create a much stronger organization. This also applies to all the companies out there (Lemley, 2012). Features like copyrights make sure that the investor can own his or her creation with any plagiarism problem. Patents ensure that the process of innovation and invention along with motivation inventors completely discusses what can be invented and how the whole function will work. There are obviously so many positive sides of the intellectual property rights, but there are some drawbacks as well. For example, copyrights can be provided to the work that sometimes doesn't need or rather deserve protection under any kind law. Patents can be provided to so many shallow things like the company Amazon patented a picture of the white background is a perfect example of a patent joke. Other types of costs consist of saving the rights that can be very costly (May 2013). These high costs consist of Lawyers from, a cost of the court, settlement fees, and so many other types of costs that can rapidly mount and also make the protection of these rights a very expensive process for small as well as large organizations. Some companies, as well as people or professionals that should go for intellectual property protection, are obvious people. Companies like Apple or Samsung or Microsoft which are virtual companies that can grow a proprietary based product that can maintain the protection of the property right to save the market from being completely flooded with so many cheap kinds of imitations in the market (Biagioli Galison, 2014). It is important for the organization to save another kind of elements as well like logos and trademarks that recognized as the brand and also strengthen the brand. At the same time, not all kinds of businesses require this type of protection. The issue is to decide who needs it and who doesn't, as an answer can be mainly depending on the multiple factors that play in this. The ethics technique worksheet The case discusses the dispute which is going on between Samsung and Apple related to intellectual property rights. Apple sued Samsung in 2011 for copying the design and later asked for the compensation for the same. The amount claimed by the company was $399 million and later approved by the lower court (Canizares et al., 2013). Supreme Court in the US rejected this by saying the company cannot be part of the total profit of Samsung because the approach is too narrow. The issue of the case is related to intellectual property where Samsung copied the design of the Apple specifically the display of the phone. According to Supreme Court, focus only on the end product in market is narrow and the word of the law which are broad enough to consider either the total profit of the final product sold in market or in case of simple products like a element of the product in a very complex product like oven (Canizares et al, 2013). Both the companies were equally affected in this where Apple was trying to save its years of hard work to make it the most innovative company in the world. Samsung was also affected for a number of reason where on one side, the whole reputation of the company was at stake with the bad name brought by the whole controversy in addition to frivolous money asked by Apple in the form of compensation (Canizares et al., 2013). Apple will continue to fight for their rights and saves years of hard work that it has put in creating some of the most innovative products in the world. There are many things that Apple can do like it will keep fighting and try to make the case stronger in addition to the compensation. The company will try to set an example in the world where companies will understand the seriousness of the issue. Samsung will also try to save its reputation as well as the huge amount of compensation asked by Apple can cause a lot of losses in term of financial results. The best option for this situation is to have a mutual settlement between the companies, where Samsung agrees to pay a fair amount of money for the loss and the compensation from the mistake they have committed. Also, Apple will also have to understand that asking to be the part of the complete profit is not a right and a fair approach (Canizares et al., 2013). It is important that both the companies understand the issue and come up with a solution favorable for both. Conclusion The concept of the Intellectual property also called IP is associated with human minds for which some rights are set and identified. There are so many people like an innovator, or artists or business like Apple are provided with specific rights to so many intangible assets for a particular period. Along with saving the company's creation, organizations like Apple can also increase the overall value of the current IPs in so many ways (Biagioli Galison, 2014). They can either franchise or provide a license to transact the overall IP rights of the company. Reference Balakrishnan, A, (2016, Dec), Supreme Court sides with Samsung in Apple patent damages dispute. https://www.cnbc.com/2016/12/06/supreme-court-rules-for-samsung-in-apple-patent-case.html Bau, C. V. S. (2013).U.S. Patent No. D678,260. Washington, DC: U.S. Patent and Trademark Office. Bently, L., Sherman, B. (2014).Intellectual property law. Oxford University Press, USA. Biagioli, M., Galison, P. (2014).Scientific authorship: Credit and intellectual property in science. Routledge. Canizares, W. L., Green, C., Mecchella, M. L., Han, S. J., Nguyen, H. M. (2013).U.S. Patent No. D685,802. Washington, DC: U.S. Patent and Trademark Office. Cornish, W., Llewelyn, G. I. D., Aplin, T. (2013). Intellectual property: patents, copyright, trade marks allied rights. Kim, Y. Y. (2012).U.S. Patent No. D657,354. Washington, DC: U.S. Patent and Trademark Office. Kim, Y. Y., Kim, J. S., Kim, S. G. (2011).U.S. Patent No. D641,348. Washington, DC: U.S. Patent and Trademark Office. Lemley, M. A. (2012). Intellectual property and shrinkwrap licenses. May, C. (2013).The global political economy of intellectual property rights: The new enclosures?(Vol. 3). Routledge.